Forests are critical to the survival of the planet!
Avon is committed to helping end deforestation by mobilizing and empowering our global green army. Since 2010, people in more than 50 countries have joined the Avon Hello Green Tomorrow Project to raise funds and awareness to directly help end deforestation and restore critically endangered rainforests in South America and Indonesia. The “on the ground” work is carried out by our partners at The Nature Conservancy and World Wildlife Fund with monies raised through Avon efforts worldwide.
Tropical forests are being destroyed at an alarming rate: today, only 7% of the Atlantic Rainforest and 28% of the Indonesian Forest remain.1
But why restore forests? Trees – especially tropical forests – are essential for the survival of all living creatures worldwide and for the survival of the planet itself. Everything we depend upon is directly reliant on our forestlands – clean air, water, and living things.2 Tropical forests are the lungs of the earth, playing a crucial role in mitigating climate change by removing carbon dioxide from the atmosphere. 3
These same forests also support the livelihoods and wellbeing of millions of people and an extraordinary biodiversity of animals, birds, fish and reptiles The Atlantic Rainforest of South America, which stretches across parts of Brazil, Argentina, and Paraguay, provides water and hydroelectric power for 120 million people while supporting 20,000 species of plants and 1,000 species of birds, many found nowhere else on earth. The tropical forests on the islands of Borneo and Sumatra in Indonesia are home to 56 million people, and endangered species such as tigers and orangutans.
As a company committed to empowering women, Avon knows that forests also provide a direct source of income for hundreds of millions of entrepreneurial women. As an example, in addition to traditional forest-related employment opportunities, working for a World Wildlife Fund protection project can allow a woman to earn significantly more than the minimum wage in her region of the world.
Lastly, health and medicine for everyone depend upon these forests. Natural ingredients from the diverse range of plants in Borneo and the Atlantic Rainforest have been shown to be effective in fighting AIDS, tuberculosis, malaria, cancer, and other life-threatening illnesses.4
In our first two years, Avon Hello Green Tomorrow raised more than $3.5 million to restore thousands of acres of forestlands, but there is much more to be done.